Rihanna’s impact on the beauty world continues to grow, and now it’s earned a place in history.

Time Magazine has named the billionaire’s Fenty Beauty Foundation to its 2025 Best Inventions Hall of Fame list.

Since debuting in 2017, Fenty Beauty’s Foundation has been credited with helping to reshape the cosmetics industry. At a time when many makeup brands offered only a narrow selection of tones, Fenty Beauty launched with 40 shades, giving people with deeper complexions more options that matched their skin. Time noted that the foundation “set a new standard for the industry” and inspired other companies to expand their offerings.

“Makeup is like a secret weapon. It can go from very subtle to a complete transformation,” Rihanna told Time in a 2017 interview.

She said it was “important that every woman felt included” and added that she was fully involved in the product’s development, working closely with parent company Kendo.

In the same interview, Rihanna spoke about her approach to innovation. “I love challenges. So I’m going to continue to have fun and push the boundaries in this industry,” she continued.

According to Page Six, Fenty Beauty’s Foundation is known for its buildable, sweat-resistant coverage and soft matte finish that delivers a natural, even look. Following its success, Fenty Beauty expanded its complexion line to include formulas such as the Soft’Lit Naturally Luminous Longwear Foundation, along with lighter coverage options like the Eaze Drop Tint Stick and Blurring Skin Tint.

As AFROTECH™ previously reported, Fenty Beauty has contributed approximately $1.4 billion to Rihanna’s estimated $1.7 billion net worth. As of 2021, Forbes reported she was one of the wealthiest women in music and entertainment, second only to Oprah Winfrey.