Naomi Osaka is a four-time Grand Slam tennis champion who rose to the world No. 1 ranking in 2019. She has since balanced her career on the court with growing influence in business, fashion, and media.

Early Success And Tennis Stardom

Osaka claimed her first Grand Slam title at just 20 years old, after defeating Serena Williams in a historic match during the 2018 U.S. Open. She quickly followed with another victory at the 2019 Australian Open, which propelled her to a world No. 1 ranking. By 2021, she was a four-time Grand Slam champion and a household name, according to a Harper’s Bazaar profile.

After taking time away from the game to prioritize her mental health and later welcoming her daughter, Shai, in 2023, Osaka is now finding her rhythm again. BBC reported that she recently reached her first Grand Slam quarterfinal since 2021, showing flashes of the fearless baseline game that once made her unstoppable.

Naomi Osaka Net Worth

Naomi Osaka is among the highest-paid athletes in the world. According to a previous AFROTECH™ article, she earned nearly $60 million in 2021 through a mix of prize money and endorsements. Her endorsement deals include Nike, Louis Vuitton, Mastercard, Tag Heuer, and Beats by Dre. Nike, in particular, signed her to a 10-year deal reportedly worth close to $10 million annually.

According to Celebrity Net Worth, Naomi Osaka’s net worth is estimated at $45 million, reflecting her career earnings, brand partnerships, and business ventures.

Her star power extends far beyond tennis. She has become a global ambassador for Maybelline’s Brave Together mental health initiative, where she uses her platform to normalize conversations around well-being, Harper’s Bazaar further details.

How Naomi Osaka Is Building Businesses And Ownership

A separate AFROTECH™ report notes that Osaka has consistently taken ownership of her career in new ways. In 2021, she launched KINLÒ, a skincare brand designed specifically for melanated skin, with dermatologist Dr. Naana Boakye. The brand tackles myths about darker skin tones and sun protection and includes a line of sunscreens, mists, and gels.

She also stepped into sports representation by founding EVOLVE, her own athlete management agency, alongside her longtime agent Stuart Duguid. The move made her the first woman athlete to start her own agency, following the independent paths blazed by stars like LeBron James and Kevin Durant.

In media, Osaka launched Hana Kuma, a production company created with James and Maverick Carter’s SpringHill Co. The company specializes in multicultural and international storytelling, having already attracted millions in investment.

Naomi Osaka’s Cultural Impact And Style

Osaka’s influence also reaches fashion and culture. Known for making statements with her outfits and accessories, she drew attention at the 2025 U.S. Open by pairing crystal hair accessories and bedazzled Nike looks with collectible Labubu charms, which she gave names inspired by legends like Billie Jean King and Arthur Ashe, according to People. Her style choices reflect the same confidence and individuality that define her business and athletic decisions.

The Bigger Picture

Naomi Osaka’s story is about more than trophies. It’s about building financial independence, setting boundaries, and creating opportunities that reach beyond sport. As she balances motherhood, her tennis comeback, and a growing business empire, Osaka’s journey shows the power of athletes redefining their roles in today’s cultural and economic landscape.